Heard of Pooja Bavishi?
I thought as much.
Pooja Bavishi is New York City’s Malaiwali, maker of the Malai brand ice creams.
Think of Pooja as your desi ice-creamwali in the Big Apple.
If you are among the 1.2 billion Indians who love Malai (milk fat), Malai should appeal to you.
Here’s how Pooja pushes her Malai ice creams:
[Malai] is an ice cream company that draws inspiration from globally-sourced whole ingredients, underutilized spices, and unexpected twists on old classics. Our super-premium ice cream is handcrafted, and churned with very little air, resulting in purer, more robust flavors, as well as the lightest, creamiest textures you can find.
Current Malai flavors include Masala Chai, Lemon Cardamom, Turkish Coffee, Star Anise Spiced, Salted Browned Butter Pecan, Rose with Cinnamon Roasted Almonds, Sea Salt Vanilla, Orange Fennel, Ginger Root and Sweet Milk.
Sounds tempting, right?
Apparently, Malai ice creams do not include egg. So that should please all ye vegans, vegetarians and Gujaratis.
The New York Times and Gothamist are impressed with Malai.
A native of Charlotte (NC), Pooja dropped anchor in New York after getting her degree from the Stern School of Business.
The girl comes with good credentials. An MBA from Stern School of Business (NYC) and a MS from the London School of Economics and Political Science.
The family looks to be Gujarati.
Malai’s scoops are around $4 while a pint container goes for $10.
Does Malai stand a chance in hyper-competitive NYC with hundreds of competitors including strong brands like Ice & Vice?
Hmmm, I’m a bit concerned.
I don’t see any stores carrying it yet and availability is still kinda limited. You can order online, pick up from Lower Manhattan or attend one of the Malai ‘events’ if you happen to be in NYC.
Why not give the Malaiwali’s ice creams a try and let me know what you think of it.
Check out the Malaiwali’s web site and see where the Malai ‘events’ are scheduled.
Next time I’m in NYC, you can be sure I’ll check out both Malai and Ice & Vice